I design visual identities and creative communications that help experience-driven brands be remembered, not just recognised.

My focus is hospitality, lifestyle and culture businesses where design shapes how people feel, connect and belong.

Capabilities

Brand strategy
Visual identity & guidelines
Verbal identity & copywriting
Print & packaging
Website design & build
Marketing campaigns
Environmental & wayfinding
Art direction, styling & events
3D product design

Gin Palace

A refreshed identity for the bar that made Melbourne take gin seriously.

Tegan Duncan Clinical Pilates

A visual identity built on alignment

Bar Ampère

Danger and madness, carefully bottled.

Gin Palace Website

Velvet and candlelight, translated to screen.

Gin Palace

A refreshed identity for the bar that made Melbourne take gin seriously.

Tegan Duncan Clinical Pilates

A visual identity built on alignment

Bar Ampère

Danger and madness, carefully bottled.

Gin Palace Website

Velvet and candlelight, translated to screen.

World Gin Day 2025 event poster for Gin Palace, “Fear and Loathing in Las Palace”: hand-lettered title in a gold-framed panel over a psychedelic plum swirl, with the featured gin brands listed and a gold band promoting Martinis, Negronis and G&Ts.

World Gin Day at Gin Palace

The gin calendar's high holiday, four years running.

Gin Palace Sipsmith gin advent calendar in a plum box with cream picture-frame doors, with six miniature cocktail bottles (Negroni, Martinez, Martini, Gimlet, Sippy Cup, Banana Milk Punch) on black fabric.

Gin Palace × Sipsmith London

A distillery, a bar, and twelve doors between them.

Tegan Duncan Website

Calm, considered, easy to move through.

World Gin Day at Gin Palace

The gin calendar's high holiday, four years running.

Gin Palace × Sipsmith London

A distillery, a bar, and twelve doors between them.

Tegan Duncan Website

Calm, considered, easy to move through.

Kind words

Casey has an uncanny ability to understand what we’re trying to achieve, sometimes before we’ve quite figured it out ourselves. He’s helped us establish stronger, more cohesive brand identities, and he’s our first call for our design needs across all four venues.

— Rebecca Dunn, Group General Manager
Vespertine Group

I didn’t know what was possible, but Casey asked clear questions that brought my style and values to light, and helped me understand what I needed from my brand and website. The whole process was seamless and stress-free.

— Tegan Duncan, Founder
Tegan Duncan Clinical Pilates

Kind words

— Rebecca Dunn, Group General Manager
Vespertine Group

— Tegan Duncan, Founder
Tegan Duncan Clinical Pilates

Past clients & collaborators

Gin Palace
Bijou Bottle Store
Bar Ampére
Black Kite Commune
Tegan Duncan Clinical Pilates
Trit House*
Nancybird*

*In-house engagements

Let’s talk

I work with a select number of brands each year that value strategy, character and connection – the ones that understand that good design is a foundation, not façade. Whether you're building from the ground up or refining what exists, I’d love to talk.

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