Casey Harper-Wood

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Gin Palace’s World Gin Day 2024 poster, “Escape to Juniper Island”, displayed in a street-front window: hand-drawn lettering framed by illustrated violet tropical leaves on deep plum, with a gold promotional band.

World Gin Day at Gin Palace

World Gin Day at Gin Palace

The gin calendar's high holiday, four years running.

Gin Palace’s infamous World Gin Day parties are an annual fixture, with a theme played at full volume: from alpine après-ski and tropical island getaways to a Hunter S. Thompson-inspired Vegas bender. A rotating roster of artisanal producers, Australian and international, take part each year.

Since 2023, I've returned each year to provide services that have spanned event creative direction, spatial design and theming, print and digital campaign collateral and environmental graphics.

Each year’s poster campaign is flamboyant and unmistakable while staying firmly inside Gin Palace’s identity system.

Industry

Industry

Hospitality

Scope

Scope

Art direction
Print and digital collateral
Environmental graphics
Event styling

World Gin Day 2024 event poster for Gin Palace, “Escape to Juniper Island” is set in an adventure-themed font among illustrated violet tropical leaves on deep plum, with the event details, featured gin brands and a gold band offering Martinis, Negronis and G&Ts.
World Gin Day 2024 event poster for Gin Palace, “Escape to Juniper Island” is set in an adventure-themed font among illustrated violet tropical leaves on deep plum, with the event details, featured gin brands and a gold band offering Martinis, Negronis and G&Ts.
World Gin Day 2026 event poster for Gin Palace, “Emerald Excess”: a serif and italic title over faceted emerald gemstones on deep green, inviting guests to wear their most extra emerald look, with a gold band of drink and entry details.
World Gin Day 2026 event poster for Gin Palace, “Emerald Excess”: a serif and italic title over faceted emerald gemstones on deep green, inviting guests to wear their most extra emerald look, with a gold band of drink and entry details.
World Gin Day 2025 event poster for Gin Palace, “Fear and Loathing in Las Palace”: hand-rendered title lettering in a gold-outlined panel over swirling magenta contours, with the event date, featured gin brands and a gold promotional band.
World Gin Day 2025 event poster for Gin Palace, “Fear and Loathing in Las Palace”: hand-rendered title lettering in a gold-outlined panel over swirling magenta contours, with the event date, featured gin brands and a gold promotional band.

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Occasional notes on new work and whatever else has caught my eye.

© Casey Harper-Wood 2026

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Colophon

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I acknowledge the Wurundjeri people of the Kulin Nation, the traditional custodians of the unceded land on which I work. I pay my respects to Elders, past and present, and acknowledge their connection to creativity, culture and storytelling. Sovereignty has never been ceded.

Casey Harper-Wood

Subscribe to my newsletter

Occasional notes on new work and whatever else has caught my eye.

© Casey Harper-Wood 2026

|

Colophon

|

I acknowledge the Wurundjeri people of the Kulin Nation, the traditional custodians of the unceded land on which I work. I pay my respects to Elders, past and present, and acknowledge their connection to creativity, culture and storytelling. Sovereignty has never been ceded.

Casey Harper-Wood

Subscribe to my newsletter

Occasional notes on new work and whatever else has caught my eye.

© Casey Harper-Wood 2026

|

Colophon

|

I acknowledge the Wurundjeri people of the Kulin Nation, the traditional custodians of the unceded land on which I work. I pay my respects to Elders, past and present, and acknowledge their connection to creativity, culture and storytelling. Sovereignty has never been ceded.