
The gin calendar's high holiday, four years running.
Gin Palace’s infamous World Gin Day parties are an annual fixture, with a theme played at full volume: from alpine après-ski and tropical island getaways to a Hunter S. Thompson-inspired Vegas bender. A rotating roster of artisanal producers, Australian and international, take part each year.
Since 2023, I've returned each year to provide services that have spanned event creative direction, spatial design and theming, print and digital campaign collateral and environmental graphics.
Each year’s poster campaign is flamboyant and unmistakable while staying firmly inside Gin Palace’s identity system.
Hospitality
Art direction
Print and digital collateral
Environmental graphics
Event styling




