Casey Harper-Wood

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Amaro packaging for Bar Ampère: two hands raise the Danger and Madness bottles, with red wax-dipped necks and inverted red-and-cream labels, in front of a plaque reading "Danger · Madness".

Bar Ampère – Danger and Madness Amari

Bar Ampère – Danger and Madness Amari

Danger and madness, carefully bottled.

Beloved late-night venue Bar Ampère sits on the site of a former electrical substation. In 2024 they approached me to design packaging for a limited release of two high-voltage amari, bottled in house.

Both products share a common design system, with a contemporary take on the exuberant fraktur lettering of midcentury amaro labels, and a die-cut front label shape that references the arched windows framing the bar's terrace. The two-colour palette inverts across the pair, so they read as a set on the back bar and as opposites in the hand. Reverse labels carry tasting notes, tongue-in-cheek serving suggestions and mandatory alcohol warnings.

Industry

Industry

Hospitality

Scope

Scope

Packaging design
Art direction

Front label designs for Bar Ampère Danger and Madness amari, using contrasting red-and-cream palettes, arched forms and fraktur-inspired lettering.
Front label designs for Bar Ampère Danger and Madness amari, using contrasting red-and-cream palettes, arched forms and fraktur-inspired lettering.
Bar Ampère Danger and Madness amari displayed together, with inverted red-and-cream labels and matching wax-sealed bottles.
Bar Ampère Danger and Madness amari displayed together, with inverted red-and-cream labels and matching wax-sealed bottles.
Rear packaging for Bar Ampère Danger and Madness amari, featuring tasting notes, serving suggestions and alcohol labelling.
Rear packaging for Bar Ampère Danger and Madness amari, featuring tasting notes, serving suggestions and alcohol labelling.
Close-up of the Danger and Madness reverse labels for Bar Ampère, showing custom copy, serving suggestions and regulatory alcohol information.
Close-up of the Danger and Madness reverse labels for Bar Ampère, showing custom copy, serving suggestions and regulatory alcohol information.

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Occasional notes on new work and whatever else has caught my eye.

© Casey Harper-Wood 2026

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Colophon

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I acknowledge the Wurundjeri people of the Kulin Nation, the traditional custodians of the unceded land on which I work. I pay my respects to Elders, past and present, and acknowledge their connection to creativity, culture and storytelling. Sovereignty has never been ceded.

Casey Harper-Wood

Subscribe to my newsletter

Occasional notes on new work and whatever else has caught my eye.

© Casey Harper-Wood 2026

|

Colophon

|

I acknowledge the Wurundjeri people of the Kulin Nation, the traditional custodians of the unceded land on which I work. I pay my respects to Elders, past and present, and acknowledge their connection to creativity, culture and storytelling. Sovereignty has never been ceded.

Casey Harper-Wood

Subscribe to my newsletter

Occasional notes on new work and whatever else has caught my eye.

© Casey Harper-Wood 2026

|

Colophon

|

I acknowledge the Wurundjeri people of the Kulin Nation, the traditional custodians of the unceded land on which I work. I pay my respects to Elders, past and present, and acknowledge their connection to creativity, culture and storytelling. Sovereignty has never been ceded.