Most people come to Tegan at a difficult moment. They are in pain, often frustrated, and unsure whether clinical pilates is something their body can manage. Meeting them where they are shaped the site from the ground up, with information architecture, user journey and copywriting all developed to pre-empt questions, allay fears, and build trust from the first click. It orients a prospective client to clinical pilates' benefits and sets out Tegan's evidence-led process in full, so they know exactly what to expect, with her own warmth and inclusivity evident throughout.

Built on Squarespace for ease of ongoing update, the site's booking, class pack sales and intake questionnaires run on Acuity Scheduling, synced to Tegan's calendar so she can adjust her own availability. The website was heavily customised with CSS and Javascript to push its visual design beyond Squarespace's usual templated look.