Velvet and candlelight, translated to screen.
Gin Palace is a subterranean den of velvet, tassels and gilt, pouring its iconic 90mL martinis until 3am every night of the year. Alongside a refreshed visual identity, Gin Palace wanted a website that would capture its inimitable character, drawing in prospective guests while handling event enquiries and merchandise sales.
The design takes its cues from the venue’s architecture. The opening fold parts like Gin Palace’s double doors to a cheeky greeting, and colour-drenched split screens carry the motif throughout. The navigation is a salon hang of gilt frames, after the venue’s famed gallery wall. On mobile, the narrative condenses for late-night drinkers deciding where to go next.
Behind the curtain, the whole site runs on a visual editor and simple CMS, so venue staff can keep it current without disturbing the design.
