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Melbourne Spring Fashion Week
Melbourne Spring Fashion Week
Melbourne Spring Fashion Week 2016 celebrated the vibrant creativity of Australian design, with the premier series runways serving as the festival's beating heart. As the event designer for these highly anticipated shows at the iconic Melbourne Town Hall, I collaborated closely with each show's creative director/stylist to craft bespoke set elements that elevated each show's unique theme.
Drawing inspiration from the natural world and the ethereal, the designs transformed the runway into a series of immersive, dreamlike environments, from towering 2.5m tall iridescent geode crystals to whimsical gardens of giant, sculptural flowers and enchanted forests with large-scale trees adorned in delicate florals.
The challenge of designing set pieces that could be efficiently installed and dismantled between multiple nightly events required innovative problem-solving and close collaboration with the production team at Event Gallery. Through creative problem-solving and meticulous attention to detail, I successfully created a series of immersive and visually stunning environments that captivated audiences while adhering to the venue's practical constraints. As both designer and project manager, I oversaw supplier procurement, budgetary management, scheduling, and logistics, ensuring the seamless realisation of these scenic elements and their delivery during the festival season.
Role
Event Designer
Producer
Venue
Melbourne Town Hall
Collaborators
Executive Producer: Geraldine Frater-Wyeth
Set Construction: Joel Goodall
Paper Engineer: Amanda May Lee
Florist: Flowers Vasette
Technical Production: Austage Events
Photography: Lucas Dawson














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I acknowledge the Wurundjeri people of the Kulin Nation, the traditional custodians of the unceded land on which I work. I pay my respects to Elders, past and present, and acknowledge their connection to creativity, culture and storytelling. Sovereignty has never been ceded.
Subscribe to my newsletter
Occasional notes on new work and whatever else has caught my eye.
I acknowledge the Wurundjeri people of the Kulin Nation, the traditional custodians of the unceded land on which I work. I pay my respects to Elders, past and present, and acknowledge their connection to creativity, culture and storytelling. Sovereignty has never been ceded.
Subscribe to my newsletter
Occasional notes on new work and whatever else has caught my eye.
I acknowledge the Wurundjeri people of the Kulin Nation, the traditional custodians of the unceded land on which I work. I pay my respects to Elders, past and present, and acknowledge their connection to creativity, culture and storytelling. Sovereignty has never been ceded.


